1. Introduction
Welcome to the website! In thisarticle, I’ll be showing you how to set up a professional Facebook business page. This is something that absolutely everybody on the internet really needs to have – businesses, fundraisers, whatever you’re doing. Yet, I’m always surprised by how many people out there either don’t have a Facebook business page, and I’ll explain why you need that in a second, or they have one but it isn’t fully set up, and they’re missing some of the key things. I’ll be showing you throughout this video.
2. Importance of a Facebook Business Page
Going back to what I said about why everybody needs it, especially beginners when you’re just getting started with a business: If you make a website, eventually you want that to rank number one, right? If you look up CNN, CNN’s website is going to show up on Google. But if you look up your brand-new website, it’s very likely that you won’t be ranking right away because Google doesn’t trust you. They don’t know you; they want to trust you, but Google treats new websites with a little bit of scepticism. However, what they treat with much less scepticism are Facebook pages because Facebook is a vetted platform that Google knows about. So, you are much more likely to rank higher on Google with your Facebook business page early on than your actual website. That’s just one of the many reasons that you want to build up this presence.
3. Advantages of a Facebook Business Page
A second reason is, even once your website starts to rank, you can own the number one and number two positions when your Facebook business page ranks on Google as well. And then the third advantage, of course, is that social network and access to millions and millions of users every single day on Facebook.
4. Getting Started with Setting Up the Page
With that being said, let’s get into how you would actually get started with this. Alright, so starting off, we’re going to go over to facebook.com. You want to get started by signing into your personal account. If you don’t have a personal account, make a personal account. I know at first you might think you’d want to make a new business account that’s not associated with your personal account, but the way Facebook is set up, you really need to start off with this tied to your personal account. Eventually, we can remove it and make it its own separate entity, but that’s the way it works for the beginning.
5. Creating Your Page
So, sign into your regular Facebook account, and then on the top right, you’ll see a little nine-dot grid, it’s called the menu. If you click on that, you can see “Create” and a whole column of items. Here, we’re going to click on “Page,” and that’ll bring you into this blank page builder. So, we’re going to start off by inputting this information – the page name, the category, and the bio.
6. Adding Business Details
Let’s say I have a local coffee shop. I’m just going to name this “Mike’s Local Coffee.” Just pretend that’s the business name. And then the category, you want to find something as specific as possible. So, I’m going to start off with “Coffee Shop.” Sure enough, that is something that does exist, and you can have multiple categories if it’s tough to describe what it is. For me, the first one makes perfect sense, so I’m just going to keep that one.
7. Further Setup – Bio, Contact Information, and Photos
Now, let’s add a little bio here. This is optional, but I highly recommend you add this. Now we can click on “Create Page.” So, now for the next step, they want to know a little bit more about your business, including the phone number, email, location, and your hours. So, if you’re an online business, obviously no hours are available. But for me, I’m going to stay open at select hours. Being a coffee shop, that makes sense.
8.Completing Page Setup
Now, as far as the website goes, don’t worry about how to make a website right now. I’m just going to put in my website for now. We’ll enter a phone number, click “Next,” and now we’re going to add a cover photo and a profile photo.
9. Adding Profile and Cover Photos
So, the cover photo is obviously the big rectangle in the background. Let’s start off with a profile photo. Now, I have this little logo right here. I made it from a previous tutorial. We’ll just keep that logo for now. You get the idea. And now we need something in the background. I think this one, maybe some coffee beans would be good. Let’s go with this one right here. There we go. Going to add that photo. For my website link, I’m just going to put in my website again.
10. Customizing and Editing
You can actually order there, but we’ll test the link out and I’ll show you how that actually works in a second. So now, let’s say “Next,” and you can see on the right side, this is really starting to come together. It’s starting to look a lot better. Now, it says you can connect WhatsApp to your page. I’m not going to be using WhatsApp here, so I’m going to skip this. But again, if you have that for customer support or if you’re in a region that uses WhatsApp a lot, then go ahead and do that. Here in the United States, it’s much less common.
11. Customization and Advanced Features
So, now we can build our audience by inviting friends. Then you can choose if you want to have emails and notifications. I’m going to leave both of those off for the time being. And then, it looks like you’re done. This is where a lot of people do stop, but this is absolutely the wrong place to stop because we are far from being done with this Facebook business page.
12. Customizing Page Settings
You’ll land on this page right here. A couple of things you want to note: on the top, if you click on “Settings,” it’s going to give you a lot of ways to change and customize things. There’s the “Edit Page” where you can change your settings and the “Templates and Tabs.”
Conclusion
Well, here in the templates and tabs, you can actually change this and really customize this page to be the way you want. So, the standard one that they have set up for me, you can have a shop book now, but you can add or remove tabs and really make this page exactly the way you want it.
Why Create a Facebook Business Page?
Creating a Facebook business page is essential for establishing an online presence and connecting with potential customers. Here are some compelling reasons to set up a Facebook business page:
- Reach and Visibility: Facebook has billions of users worldwide, offering immense potential to reach a large audience.
- Brand Building: A business page helps build brand credibility and trust among consumers.
- SEO Benefits: Facebook pages are indexed by search engines, potentially improving your business’s online visibility.
- Customer Engagement: Interact directly with customers through posts, comments, and messages.
- Insights and Analytics: Gain valuable insights into audience demographics, engagement metrics, and post performance.
2. Getting Started
a. Sign Up and Login
- Personal Account: You’ll need a personal Facebook account to create and manage a business page. If you don’t have one, sign up for free at facebook.com.
- Navigate to Business Page Creation: Once logged in, click on the nine-dot grid menu at the top right corner and select “Create” > “Page.”
3. Setting Up Your Page
a. Page Information
- Page Name: Choose a name that accurately represents your business.
- Category: Select the most relevant category for your business (e.g., Local Business, Company, Organization).
- Bio: Write a brief description highlighting what your business offers and its unique selling points.
b. Contact Information
- Phone Number: Provide a contact number for customers to reach you.
- Email Address: Include a business email for inquiries.
- Location and Hours: If applicable, specify your business address and operating hours.
4. Profile and Cover Photos
a. Profile Photo
- Logo or Brand Image: Use a clear and recognizable image that represents your brand.
b. Cover Photo
- Engaging Visual: Choose a captivating image that reflects your business (e.g., products, storefront).
5. Customizing Your Page
a. Templates and Tabs
- Edit Page: Customize the layout and order of tabs (e.g., About, Services, Reviews) to showcase relevant information.
6. Adding Content
a. Creating Posts
- Content Strategy: Plan and schedule engaging posts (e.g., product showcases, promotions, behind-the-scenes).
- Visuals and Videos: Incorporate high-quality images and videos to increase engagement.
b. Interacting with Audience
- Respond to Comments: Engage with followers by responding to comments and messages promptly.
7. Optimizing for SEO
a. Keyword Optimization
- Use Relevant Keywords: Include relevant keywords in your page description and posts to improve search visibility.
b. Link Building
- Share Content: Share blog posts, articles, and updates from your website to drive traffic.
8. Monitoring Performance
a. Facebook Insights
- Analytics: Utilize Facebook Insights to track page performance, audience demographics, and engagement metrics.
- Optimization: Use insights to refine your content strategy and improve engagement.
9. Promoting Your Page
a. Paid Advertising
- Boost Posts: Reach a larger audience by boosting posts or running targeted ads.
- Promotions and Offers: Advertise special promotions and offers to attract new customers.
