Introduction:
How to start freelancing using Facebook?? Can we use Facebook for freelancing? The answer is big yes. If you are using Facebook just for entertainment purposes as I was using it long ago, you are losing big opportunities. Facebook has lots of options that can open the doors to new lucky breaks for you. Previously I have won many projects by using Facebook groups.
In these, days I have lots of work from Upwork clients, and not focusing that much on Facebook. But Facebook is one of my favorite platforms, that I use to find valuable clients. this is the best place if you are running short on projects, you can showcase your skills here. In this article, I will explain how to start freelancing using Facebook, so let us get started.
Should I Start Hunting Clients on Facebook?
If you are a newbie in freelancing and just going to start your freelance journey, Facebook groups are easy money. It is the best platform to start. However, many people have mixed reviews for client hunting using Facebook. They say there are high chances of scams on Facebook, there is lots of rush and you should not use freelancing groups.
However, if I tell you about my freelancing journey, I have started freelancing using Facebook. Now with time, I have grown and I am one of the top-rated sellers on Upwork and Fiver. I have direct clients, and Facebook clients, as well, and I am making a handsome full-time income.
So, in light of my experiences and observations, I can say Facebook groups are the best place to find clients, so without any hesitation, you should jump in and start your client-hunting journey from Facebook confidently.
Facebook Freelancing a Step-by-Step Guide:
Now I will share each step that will help you clear your concepts about freelancing using Facebook. So here is a step-by-step guide, if you follow these steps this will surely help you explore new avenues of opportunities.
- Create a professional Facebook Profile:
Your social media profiles are your digital business cards, so take some time to optimize your accounts especially if you want to freelance by using these platforms. Similarly, if you want to use Facebook for client hunting and to attract your community people, you need to ensure that your profile picture, bio, posts, stories, highlights, and all the things are professional and your field relevant. Other than this it is also important to share your achievements, certifications, and your field-relevant problems and their solutions on your Facebook profile.
- Join Relevant Freelance Groups:
There are millions of freelancers and freelancing groups on social media with active users. Join these groups, and showcase your skills by involving the community in these groups. Stay updated with the job post alerts, and pitch these posts in the right way. Build your community and connections. Keep communicating with the people in your field. Remember these connections are valuable and can bring you toward new opportunities.
- Showcase Your Portfolio:
It’s suggested to make a professional portfolio of your work. This portfolio should showcase your previous work, testimonials, projects, and achievements. Don’t forget to use high-quality visuals in your portfolio all these pieces of information will help you gain the trust of your client. This is the best way to talk about your professional skills effectively.
- Optimize your About Section:
Use the About section to tell the visitor of your profile what this profile is about. Which services or businesses you are offering, in a single glance. Do not fluff your about section with irrelevant or excessive information. But instead of this utilize this section to precisely, deliver information about your work. Be summarized, and use relevant keywords, this will help algorithms find your profile and increase your discoverability rates.
- Promote yourself with Content:
Be regular and consistent in sharing content on your social media accounts, the same is for Facebook. its is good to be be an active user, and engage your audience by using and freelance community by sharing useful content and insights. Use posts, videos, case studies, blog posts, summarized tips and tricks, problem-solving techniques and tools reviews, etc. This will help you grab the attention of your targeted audience and potential clients.
- Network and Engage:
Actively participate in group discussions, comment on posts, and represent yourself by addressing different problems by providing effective solutions. Network as much as you can. Networking is the key to success in the freelancing world.
- Utilize Facebook Marketplace:
Facebook marketplace is the best option for listing your services. Use this section wisely. Create a clear and compelling detail of your services, along with pricing and availability. The details should be crisp and clear. This will help you reach more people.
- Set up a Facebook Page:
Creating a dedicated Facebook page for your business or services is helpful. This will help you have a more professional look, and you can run your ads. Additionally, you can target your audience and get more clear insights in the form of analytics for your page performance.
- Use SEO Optimization Techniques:
Always keep SEO insights and strategies in mind. Use SEO-optimized techniques and this will increase your discoverability and approach of clients many folds. Use relevant keywords according to your niche and incorporate them in your posts, about section, and portfolio.
- Stay Consistent and Professional:
Keep your profile active, and consistently focus on consistency and professionalism. Engage with your followers, deliver high-quality work, and share your promotions and success stories on your professional profiles. This will be an effective way of freelancing using Facebook.
How should I apply for a Freelancing Job on Facebook?
I always say that Facebook freelance job securing is a piece of cake. Facebook is very easy money although the rush and fluff on Facebook are innumerable. But at the same time, it is easy to secure a job if you use the appropriate way of applying. Simply you just need to understand the job requirements and prepare your cover letter with the right pitching techniques. Couple it with your experience and sample work and send it to the recruiter via the method described to apply. And yes, you can compete.
I will explain to you with an example and stats, from the recruiter’s point of view, as I posted a job opportunity in a Facebook group and I explained all of my requirements and mentioned my email address to approach me.
Now what happened, 50 to 60 percent of the people who commented on it as “interested”. They were totally out of the competition. They do not know the basics about, how to approach and apply for a job in the right way.
The other 20 to 30 percent appeared in the inbox and dropped their text that they were interested in doing this job. This second way is also out of the competition, they do not bother to approach me through the way prescribed in the post.
Only 10 to 20 percent of the people applied for the position via email. But all of these applicants were still not eligible as they just through their samples in my inbox via email, no pitching, no cover letter. Out of all these people, only 2 to 3 percent of the people applied via cover letters, samples, and portfolios. They pitched as per the requirements, so although there is a lot of fluff on Facebook, but trust me guys, the competition is very, very low.
So, in conclusion, it is important to pitch the job in the right way and tell the recruiters that you are the most eligible person for this role. At the start when you are a beginner your ratio of getting the answer is very low. For example, if you apply 20 times maybe you will get answered for 1 or 2 positions. But with time your skills improve and you will see the response rate will be increased. if you apply for 5 positions, it is possible to get answered by 2 to 3 sides. So, don’t lose hope as a beginner, and keep learning and growing. And keep using innovative ways to approach new opportunities.
Final Verdict; How to Start Freelancing Using Facebook:
To sum up, How to Start Freelancing Using Facebook, Facebook offers freelancers a vibrant platform to launch and advance their careers. You should start with the development of a polished online profile, participation in relevant groups, and presentation of a strong portfolio. Using Facebook Marketplace, peer networking, and tactical use of Facebook Ads, freelancers can reach a large number of prospective customers. Use these techniques and give a professional presence on Facebook and multiple other social media platforms, this will help you in your freelance journey enormously.
