INTRODUCTION:
Seeing the insane growth of short-form content, many social media platforms have introduced their own modes of short form content such as Instagram launching Instagram Reels, YouTube introducing YouTube Shorts, and Snapchat unveiling Spotlight. In order to boost traffic on their platforms, all these platforms initiated a monetization program where they paid creators for creating short-form content. However, Snapchat platforms, and you will learn about it in this article.
In this Article, you will discover everything from A to Z that will enable you to earn thousands of dollars per month through Snapchat. So, let’s find out. Let’s start from the beginning. In 2020, when short-form content was experiencing significant growth due to TikTok, Snapchat also seized the opportunity by launching SPOTLIGHT. In this feature, creators can upload short-form content, similar to shorts and reels, on Spotlight and earn money. Spotlight is a primary source for earning on Snapchat, and we will discuss its details later. But before that, let’s talk about the methods through which you can earn money on Snapchat.
STORY REVENUE SHARING PROGRAM:
The STORY REVENUE SHARING PROGRAM. You must have seen some stories on Snapchat. Now, whenever you are watching these stories, after 2 or 3 stories, you will see some Advertisements. These ads are part of the story ad revenue sharing program. In this program, Snapchat generates revenue by running ads in these stories and shares that ad revenue with the creators whose stories feature those ads. Now, this revenue is only given to those who become eligible by meeting the criteria of this program. If we look at the criteria on the official website of Snapchat creators, the first criterion is view time…
DESCRIPTION OF PUBLIC PROFILE SETUP:
In your public profile, you should have 50,000 subscribers and 25 million views or 12,000 hours of watch time in the last 28 days. Now, don’t worry, let me tell you about this public profile. In Snapchat, when you go to your profile and click on the option called “public profile,” you can create an account for your public profile. And your public profile will look like this. Once you reach 50,000 subscribers and either 25 million views or 12,000 watch hours, you will be eligible for this program.
Affiliate Marketing Definition and implementation on Snapchat:
We all know that 50,000 subscribers and 25 million views is a lot, but achieving these criteria on Snapchat is even easier than on YouTube and Instagram. Next, Your public profile should consistently post stories for the next 10 days, with a minimum of 20 stories each day. Next, You must be 18 years or older to participate. If you are under 18, you can use your parents’ ID and bank account. Your content should adhere to community guidelines. You must be from an eligible country. Here is the list of eligible countries; if your country is not on the list, you are not eligible. This was the eligibility criteria for Snapchat’s story revenue-sharing program. In this video, later I will provide you with a great idea for the niche and content you can post related to this. Before that, let’s briefly talk about the method, which is affiliate marketing.
In this method, you share stories and spotlights on your Snapchat, informing your audience about a particular product or adding any affiliate link . Along with that, you provide a purchase link, and if someone buys the product through that link, you earn a percentage commission. Next is Brand Sponsorships & Promotions. Once you have a substantial number of subscribers on Snapchat, you can earn money through brand sponsorships. You have the option to promote local restaurants, stores, or businesses on your platform and charge them in return for your promotional services. And next is Snapchat Spotlight.
Overview and previous algorithm confusion:
I think Snapchat’s Spotlight is the best monetization program. When Snapchat’s reward-sharing program started, its system was quite confusing. The algorithm worked in a way that the top 100 videos on Spotlight within 24 hours, based on the highest views, likes, comments, and shares, were rewarded by Snapchat. However, the program was confusing because if a video with 1 million views was earning $1000 in revenue, another video with 10,000 views often received the same $1000 in revenue. This means that the program’s revenue was not fixed at all. Now, this program has changed to a significant extent.
Updated criteria and earning potential:
Now, higher views result in higher revenue, and lower views lead to lower revenue. To earn from this program, you need to fulfil certain criteria. Firstly, your account should be at least one month old. Secondly, you must have a public profile with a minimum of 1000 followers. You should also have at least 1000 views. Additionally, you are required to post videos continuously for 10 days in a calendar month, and every day you must make 10 posts. Among these, 5 videos should use Snapchat’s camera, music, or editing features. Your content must be original; if you post someone else’s video, you will not be eligible. You must be a citizen of an eligible country. Your payment account should be set up, and all your videos and accounts must adhere to the community guidelines.
If you manage to complete all the conditions, you will start earning through the Spotlight Revenue Program. Now, many people might be wondering what content to create on Snapchat to quickly go viral. Going viral on Snapchat is much easier compared to YouTube and Instagram. On Snapchat, you will notice that low-effort and silly content often goes viral. Unlike Instagram and YouTube, where you need to create high-quality and unique content to become viral. In other words, on Snapchat, you don’t need to create anything high-quality; you can go viral by making simple and low-effort content.
What are the best niches for snapchat content creation?
In Snapchat, the best niches are
- comedy, pranks, fails, memes.
- beauty and fashion.
- entertainment.
- ASMR videos.
- tutorial videos.
- DIY videos.
- art and craft videos.
If you create content in any of these niches, there are high chances that your videos will quickly go viral here. If I suggest you a niche, you can create videos about celebrities lifestyles, facts, and news. In this niche, you should focus on providing information about celebrities lifestyles, interesting facts, and their projects. Snapchat is known for lifestyle videos, making your content more likely to go viral. People have a keen interest in learning about celebrities’ lifestyles, and your effort is to deliver this information within 5 to 15 seconds. You can gather information about celebrities from Google. I would advise you to create videos in English, covering worldwide celebrities to reach a broader audience.
What is the full tutorial of creating videos for Snapchat spotlight?
If you’re not comfortable with English, you can write your script in your language, then copy and paste it into ChatGPT to translate it into English. Then ChatGPT translates your script into English. You’ll need to create your own voiceover or facecam videos; using AI voice might make you ineligible. For video editing, you can use CapCut. High-level editing is not necessary; you can create videos with clips and voiceovers. When your videos are ready, you need to consistently upload them. Once you meet this criteria, your earning journey will begin. and if you earn $1000 for 1 million views, if 3-4 of your monthly videos go viral, you can easily earn $5000 to $6000 monthly.
